Optimise Your Blog for Search Engines

Many companies are looking into blogs as a way to attract return traffic to their website. Blogs offer many things; the ability to load new content quickly, a place to showcase sales and specials, and sometimes even an additional backlink to your site, depending on how the blog is set up.

But unless your blog is optimised for SEO, you may not be getting the most out of this wonderful little tool.

First of all, let's look at the name of the blog. Does it contain your website's most important keyword? If, for example, your company sells handcrafted items, your website might be HandCraftedwithLove.com . The term "handcrafted" shows up repeatedly on each page of your website and in your META and ALT tags. When it comes to your website, you've got it down. But what is the title of your blog?

Does the term "handcrafted" bubble up naturally in nearly every post? It should. Whether you go for something as corny as signing every post, "From HandCraftedWithLove, with love" or subtly inserting the term "handcrafted" into the body of every post, your main keyword needs to appear in every single post.

Your secondary keywords should also appear in each post, although not all at once. Pick one or two for each post, and be sure to rotate them. Also, don't limit your posts to talking about products or sales. At least a couple of times a week, include how-to's, free advice, free samples, or something else that your readers will find valuable and useful. A blog that spends all its time talking about what great products your company has isn't going to be read. A blog that gives tips on completely changing the look of a room using only a few inexpensive items (which can be bought from your store or made at home), on the other hand, will draw visitors. Some of those visitors will become customers. And if you play your blog right, all of those customers will keep coming back for more.

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