By far the most common anchor text for a link is "Click here". ("Visit my website" or "Please visit my website" are other popular ones.) Sadly, people who use that generic, unimaginative anchor text are missing out on a golden opportunity for keyword optimisation. Replacing "Click here" with a brief phrase that includes you most important keywords will dramatically improve your ranking.
As an example, let us suppose you have a website on identifying the trees of Europe. You post frequently on forums populated by nature lovers, and decide to include your web address in a simple BBCode in your signature. You could simply use the "visit my website" anchor text. People who know you on the forum and who are interested in your website may visit, or they may not. But the link will have little practical value.
If, on the other hand, your anchor text includes your most important keywords, it might look something like "Learn to Identify the Trees of Europe". For starters, this has obvious immediate benefits. The title makes other forum users curious, and they click through. On a forum devoted to nature lovers, chances are that most if not all of them would be interested in a website that can help them identify trees.
More than that, though, this link will actually improve your search engine rankings. Because it contains your most important keywords, it "counts for more" as it were. And it really isn't that hard to type in one instead of the other. Maybe it's a few characters longer, a few words longer, even, but don't you think it's worth it?
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Monetisation
