SEO providers have been outsourcing to Idea Taxi for years and we have gained a reputation for providing reliable, proven results. Extensive experience within the industry means that Idea Taxi is at the forefront of SEO and we have refined and perfected a unique approach to this market area. By applying our in-depth industry know-how we can produce results that few can match.
We strive to create optimum exposure for your website and have developed a systematic approach which enables our customers to see significant improvements in their natural search engine rankings. Idea Taxi has adopted a fully-integrated and holistic method of exploring an organisation and identifying its goals and expectations and then turning them into a reality.
The service outlined below is a simple one and yet our clients have found it to be essential to advancing their business.
INITIAL SITE ASSESSMENT
Idea Taxi will undergo a thorough site audit and keyword analysis in order to understand how potential customers will be searching for the products and services that your business offers. Through this, we can analyse how easily your website is found. This background information is fundamental to laying the foundations of a successful search engine optimisation plan.
The key actions we will be taking:
- Target most profitable keywords/ content, by considering your business goals and strategies
- Analyse existing website structure, content and frequency of indexing from Google
- Outline competitors in primary keyword verticals
- Assess current page rank, age of domain and length of time domain is registered
- Analyse meta tags, h1 tags and content being viewed by Google
- Discover dynamic pages and improper URL names
BUSINESS CONSULATION
Once Idea Taxi has compiled the results of your website analysis we effectively address the features of your website that require specialist attention:
- Review prime keywords and develop a list of keywords to focus on within the campaign, based on popularity of search and relevancy to your business
- Review specific changes to the website itself in regards to the structure and content of the site
- Develop link building plan and expected targets for project
Our aim is always the same:
- To build links to the website which directly improves its authority and SERPs for the targeted keywords
- To create clear concise content and website structures which not only allows search engines to easily find relevant information, but are also paramount to helping them understand how documents relate to each other
IMPLEMENTATION
Once consultation is complete and we have discussed all possible ways of improving your website, then Idea Taxi can start the process of search engine optimisation by:
- Commencing an inbound link building campaign that focuses on building a high volume of varied categories of links, which appear ‘natural’ to search engines
- Managing all on-site changes including adjustments of site structure and content including meta tags, h1 tags and site maps
Idea Taxi is here to help you optimise your information and data distribution by working with your communications team in order to understand your branding strategy and teach them how to optimally distribute information over the internet. We will create systems to monitor and react to 3rd party content – creating and distributing releases in order to achieve your goals.
We will also perform an in-depth analysis of your profitability in order to determine your potential revenue earning abilities in comparison to your current performance – helping you to create new revenue streams which are appropriate to your business.
MONITORING AND REPORTING
As we implement our SEO and ecommerce optimisation strategies we will provide you with regular reports outlining the changes to your website such as increases in: online revenue, unique visitors to the website, page views of the website, this will enable you to easily track the campaign’s progress
Our standard reporting cadence includes:
- Weekly SERPs reports emailed to you
- Bi-weekly face-to-face or phone updates
- Monthly analyses of project performance and ROI performance
- Link building reports as requested
REVIEWING
Idea Taxi has adopted an essential system of measuring performance progression continuously throughout the implementation of its SEO bid and prides itself on efficiently revising set goals and website presentation if necessary whilst still staying true to the clients overall business direction.
The process of continuous reviews lies at the heart of our work – ensuring that our work remains valuable to our clients.
